From coast to coast, food trucks are a huge trend in the food industry. Fast, local and quirky, these tiny trucks are gaining a reputation of not only being a fun place to grab a bite to eat but also a great place to work. If you’re considering starting a food truck, or already own one, use this comprehensive guide to improve your food truck business strategy and draw in more customers.
Start With a Winning Brand
A memorable name, themed menu and an iconic truck are a recipe for a successful food truck marketing plan. Carefully research other trucks in the area, as well as other restaurants, to find out what your city is missing. Don’t be afraid to hit the open road and take your business elsewhere.
If you’ve already started a business, it’s never too late to give your food truck business strategy a complete makeover. From new logos and memorabilia to a complete menu overhaul, it’s important to continue to improve and keep your business relevant.
Here are just a few ways you can use your brand to spread awareness and keep your business memorable, profitable and successful:
- Strong social media presence
- Themed menu
- Iconic name, logo and truck
- Consistent schedule
- Excellent customer service
Just like a traditional restaurant, your loyal customers want to know what to expect when they frequent your truck. Though far less formal, their dining experience is still critical to the success of your food truck.
Keep It Upbeat and Unique
A successful food truck not only sells plenty of food, but also creates a cult following. A strong social media presence and a high-quality website will go a long way in crafting a brand and creating a following. However, also consider throwing events, joining festivals and offering promotions.
As you’re crafting your brand and looking for a niche, don’t forget to add plenty of character and a positive work environment. You can’t operate a food truck on your own, so you’ll need to hire a few employees. Whether you manage from a distance or prepare food right alongside your employees, you’re the one who sets the tone and creates the atmosphere of your company. Make sure your company is enjoyable for customers and employees alike.
Offer Comprehensive Payment Options
A comprehensive food truck marketing plan should include a full list of payment options. Your customers all have preferred ways to pay, and not offering those options could discourage them from returning to your truck. While it may seem like payment options spring up overnight, keep up to date with the latest options, including credit cards, Apple Pay, Android Pay and more.
Consider offering app ordering for even more convenience. Customers who can preorder on a mobile app during a lunch rush will be more likely to choose your truck. It’s also a convenient way to ask for feedback and offer promotions and discounts for frequent customers.
Boost Your Sales With Catering Contracts
One of the biggest advantages of owning a food truck is the impressive mobility. Any good food truck business strategy should take full advantage of this flexibility. Consider offering catering services. From weddings to office parties, your customers may want your inexpensive and unique brand of meals and appetizers for their private events. It’s also a great way for you to keep your truck busy during slow seasons.
Save on Insurance Costs
Between social media posts and innovative menu items, it can be easy to forget the nitty-gritty details of owning and operating a business. Don’t forget to include insurance costs in your business plan. Whether your food truck is an LLC, partnership or franchise, it’s vital that you keep your assets protected and your employees safe. Choose an insurance provider that can save you money and find the best coverage for your unique food truck. Insuring your vehicle can also save your company from going under in the event of an accident while traveling from one location to another.
Every business comes with risks, but a comprehensive business plan can go a long way in ensuring a successful enterprise. From your first truck to a small fleet of the finest mobile eateries, follow this guide to improve your business and provide your customers with excellent food at convenient locations from a unique brand.
